EXPLORING THE SUCCESS FACTORS OF YOUNG DIGITAL ENTREPRENEURS IN THE INDUSTRY 5.0 ERA MENJELAJAHI FAKTOR-FAKTOR KEBERHASILAN WIRAUSAHAWAN DIGITAL MUDA DI ERA INDUSTRI 5.0 Section Articles

Abstract

This study aims to explore the factors influencing the success of young digital entrepreneurs in the era of Industry 5.0, which emphasizes the synergy between intelligent technologies and a human-centric approach. The research was conducted through a comprehensive literature review, examining 32 scholarly sources related to digital entrepreneurship, innovation ecosystems, Society 5.0, and disruptive technological advancements. The findings indicate that the success of young digital entrepreneurs is determined by a combination of personal competencies, digital literacy, creativity, adaptability, the utilization of artificial intelligence, and the integration of social and human values within business models. Furthermore, support from the entrepreneurship ecosystem including business incubators, collaborative networks, and government policies significantly strengthens the competitiveness of young entrepreneurs. The study concludes that success in Industry 5.0 depends not only on technological mastery but also on the ability to deliver solutions that are meaningful, human-centered, and sustainable. These findings provide strategic insights for young entrepreneurs, policymakers, and supporting institutions in developing adaptive, inclusive, and sustainable digital ecosystems.