EFFECT OF EASY TRANSACTIONS, SECURITY, AND SALES PROMOTIONS AGAINST PURCHASING INTERESTS ONLINE AT TOKOPEDIA PENGARUH KEMUDAHAN DALAM TRANSAKSI , KEAMANAN, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI SECARA ONLINE DI TOKOPEDIA Section Articles

Abstract

In today's digital era, shopping online has become a modern lifestyle. Tokopedia, one of the largest marketplaces in Indonesia, has become a popular platform for consumers to shop. However, to increase consumer buying interest, Tokopedia needs to understand the factors that influence online purchasing decisions. The aim of this scientific article is to find out whether ease of transactions influences interest in buying online on Tokopedia, to find out whether security in transactions influences interest in buying online on Tokopedia, and to find out whether promotions influence interest in buying online on Tokopedia. ease of transactions, security of transactions, and sales promotions are very important factors in increasing interest in buying online on Tokopedia. These three factors are interrelated and contribute to a positive shopping experience for consumers. By increasing ease of transactions, strengthening security, and carrying out effective promotions, Tokopedia can attract more consumers and increase sales. Therefore, Tokopedia must continue to innovate and adapt to consumer needs and technological developments to remain the leading e-commerce platform in the world. Indonesia